Today is the auspicious ‘golden’ Friday with the pious Akshay Tritiya, the day which is believed to bring good luck and success and hence it’s the perfect day to buy gold.  It is believed that buying gold for investment or an upcoming occasion yields great results. Naturally, a lot of people are lining up for this shopping festival.

The one attraction that refuses to wane or pale with us Indians is the love for gold. The glittering metal in all its forms, matt finish, lustrous or white gold is irresistible. Most of us do it because we like to wear gold jewellery on our person and some buy it as a form of investment. And today on Akshay Tritiya, many gold jewellers and companies have come up with appealing ideas to attract customers and increase sales.

And to the joy of gold loving Indians, it’s raining sales on gold and diamonds with the hope of helping you to find the best deal, here’s a list of few of the many offers clouding up Indian jewellery market today.


Snapdeal offers offer on gold coins and bars from brands such as Ahaana, Augrav, Caratlane, Kataria Jewellers and Payalwala and customers can get up to 20 per cent off on gold coins and 5 per cent off on gold bars.

And for all the jewellery lovers, a collection of jewellery from reputed brands like D’ damas, Asmi, Voylla, Gili, Caratlane, Barishh, Johareez, and many others; Snapdeal is also offering discount up to 50 per cent on other jewellery.

The Kalyan jewellers

The Kalyan jewellers group, are attracting customers by offering a 5 per cent discount on all gold jewellery and a 10 per cent discount on diamond jewellery. Their offer is valid between 25th of April until 30th of April.

Tanishq gold

Tata’s Tanishq jewellery group is offering a massive 25 per cent discount on the making charges of all ornaments. this is applicable to both diamond as well as, gold jewellery. The company’s gold jewellery falls under their range called ‘Swarnam’.

 Joyallukas jewellers

The major South Indian chain, Joyallukas, is upping the ante by offering a free gold coin on the purchase of any gold and diamond jewellery. The retailer has even implemented an advance booking system that customers can avail to ensure that they do not get left out.


Akshaya Tritiya offer includes up to 70 per cent off on jewellery such as gold ring, necklaces, chain, pendants and earing. Axis Bank Buzz credit card holders will get extra 5 per cent off.


TBZ is offering a 50 per cent discount on the making charges of all gold and diamond jewellery. The offer is valid between the 26th and 29th of April.


Orra offers zero making charges on gold coins and bars but the offer is exclusive to online gold shopping and can be availed till April 30.

Malabar Gold and Diamonds

The flagship company of Malabar Group in Kozhikode is offerimh extra 5 cent cashback on SBI debit cards. Offers are valid on in Gurgaon and Delhi stores. Its online portal is also offering 30 per cent off on making charges for gold jewellery, 15 per cent off on diamond value.

An online jewellery marketplace showcasing leading brands of jewellery will offer up to 50 per cent off on diamond jewellery on Akshaya Tritiya.

Indians currently hold more than 24,000 tonnes of gold worth $900 billion as per the World Gold Council estimates! We Indians really go barmy when it comes to anything that is gold or glittery. So this Akshaya Tritiya, make sure to check out all the major jewellery stores and find yourself the best offers before making a purchase.