To stand out in the Google Home vs Amazon Alexa virtual assistant competition, Amazon just expanded the usability and accessibility of Alexa with the new Mobile Accessory Kit that will let gadget manufacturers embed it into their smart devices.

Google recently added Hindi language support to their Google Home in India in a bid to awe the massive number of smartphone users in India. Answering to the new feature on Google Home, Amazon upgraded Alexa to a whole new level by launching a new Alexa Mobile Accessory Kit aka AMA Kit. The AMA Kit can be used by hardware manufacturers to quickly add the virtual assistant to their devices and all the Bluetooth-enabled devices can then be connected to the dedicated smartphone app to have the access of thousands of cool VA skills including controlling music, news and much more.

Currently, AMA Kit is made available to a very limited number of devices that use the VA’s voice services, including the Jabra Elite 65t and headphones from Bose and Sony. Qualcomm has designed a smart Bluetooth headset which has the smart assistant’s Voice Services pre-enabled in it to let the headset connect seamlessly with the Amazon Alexa App on a smartphone. The headset is priced at $299 and it supports the push-button activation for direct access to the VA when it is used in the Android smartphone having the Amazon Alexa app.

Although we have options like the internet, this is just the start and launch of AMA Kit will widen the virtual assistant’s scope, as many Bluetooth-enabled devices will have Amazon’s virtual assistant embedded in them. Alexa for Business was also made available for third-party devices last month; and it was the very first time that Amazon allowed using its services used by colleges, hotels, and businesses beyond the Amazon Echo devices.

2