Amazon has propelled a social feature called Spark that enables members to exhibit and buy products on its platforms, the retail mammoth’s initially certain move into the industry of social media.

Amazon Spark clients are urged to post stories, ideas and images of products they adore, which others can respond to with comments and “smiles” – Amazon’s own particular rendition of the Like or Comment button.

Spark, which is incorporated with the Amazon iOS app, is right now accessible just for Prime members in the US (non-Prime members can peruse the encourage however they can’t post or comment). Amazon is yet to unveil plans for its dispatch in different nations.

The move comes when retailers are contending all the more savagely for content and purchasers’ money. The administration likewise urges clients to label products featured in their posts on the off chance that they are accessible on Amazon, enabling others clients to buy the products by tapping on the picture.

“When you first visit Spark, you’ll select a few interests and we’ll create a feed of personalised content from other Amazon customers with similar interests as you. Shop your feed by tapping on product links or photos with the shopping bag icon, or interact with people by commenting or smiling on their posts. To create a post, scroll to the top of your feed and share a product or story,” the company explains on its website.

Amazon Spark has gotten a ton of positive criticism on Twitter since its dispatch on Wednesday. Likewise, Jeff Bezos’ organization has supposedly welcomed paid influencers and bloggers to post on Spark, featuring the monetisation capability of the feature.

The feature, which appeared Tuesday on Amazon’s iOS app, is as of now accessible just to Amazon’s premium-paying Prime members in the US. Non-Prime members can examine Spark feeds yet can’t post or comment.