Amul is all set to go international as India’s most popular and dominant dairy company is ready to buy off a plant in the United States to expand its business market beyond Indian borders.
Founded in 1946 by Verghese Kurien, the Gujarat-based “Kaira District Cooperative Milk Producers Union Limited” (KDCMPUL), popularly known as “Amul Dairy” is the most dominant player in the Indian dairy market. And the mega dairy is not getting ready to expand its market beyond India – in the United States as they are planning to acquire a dairy plant in Waterloo of Wisconsin, USA. Known for producing 27% of America’s cheese, Wisconsin is topmost cheese producer and the dairy-hub of the States.
The planning to reach out to Wisconsin kicked off at Amul since 2015 when they entered into a tripartite agreement with a local manufacturer to make dairy products in Waterloo village in upstate New York, 350 miles from New Jersey. Three years of producing paneer, ghee and shrikhand in the States, Amul is now getting ready to firm up its hold in the country by starting off its own plant. It has been reported that Amul is seriously looking out for a plant setup in Waterloo and will soon begin operations. After getting Wisconsin plant, Amul will become the first Indian dairy company to have expanded its business internationally and manufacture its product in foreign lands.
The expansion will also allow Amul to provide better and localized products in the American market by manufacturing locally, instead of exporting its products in the USA. Currently, a total of eight board members are in the US for this acquisition meeting and one of their officials said, “Thanks to the large presence of diaspora, dairy products like ghee and paneer has already become mainstream products like ghee and paneer has already become mainstream products in the US and there is huge potential. So, manufacturing such dairy products locally makes sense.” The taste of India is going international.