Being one of the most popular celebrities of the B-town, Anushka Sharma is appointed as the new brand ambassador of India’s oldest and most popular travel company Cox & Kings and the actress will be the new face for CK to attract more customers.

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Established way back in 1758, Cox & Kings is the oldest travel company in India, and is known for its trusted and quality services and tourism operations across the globe. Currently, Cox & Kings has expanded and holds its operations in total of 22 countries, across the 4 continents. While celebrating their 260 years in travel packaging, the company joined hands with the Bollywood actress, popular face of India and a travel junkie – Anushka Sharma as their official brand ambassador.

While announcing the big news, Cox & Kings Relations head Karan Anand said that Anushka was picked as the new face for their brand as she “is known for her versatility, experimentation and unusual personality. That makes her perfect as someone who represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.” While Anushka Sharma said that she is excited about being associated with the oldest travel company and it will be an amazing venture for her as she personally thinks that traveling opens up to new and incredible experiences.

So from now on, Cox & Kings and Anushka Sharma will be producing advertisements and campaigns that will be promoted across all type of media including print, televisions and even on the digital platforms. The company also posted banners featuring Anushka Sharma on their website to promote different packages and different tours on their website. Basically, expect a lot of Anushka from Cox & Kings from now on.

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