Earlier in 2016, RedSeer Consulting stated that Snapdeal may defeat Flipkart and Amazon in delivery time. But later on, it got vice versa and Flipkart was at the top. According to latest news, Flipkart is closer to acquire Snapdeal which boost up the sales and target almost 175% more.
‘Express Programme’ will keep your order(s) ready within two hours and it will be on your doorstep. Talking with top sellers of Flipkart, the program seems to be effective which will share an unmatched experience with a customer.
Talking to YourStory, Anil Goteti, Head of Marketplace at Flipkart, said, “Express Programme is all about building the capability to pick and pack within two hours after the order is placed. This has helped us reduce shipping time by a day.”
“Usually, the packed items go to a first-mile warehouse before being taken to the mother hub for sorting. We made a change to that. The products on Express lane go to the mother hub directly, thereby saving time in transportation.”
Flipkart’s own logistics arm, Ekart, as well as third party service providers, follow this procedure.
Additionally, sellers were given training through location managers. “We had class room sessions with them. Although it is not easy to scale across cities, we managed to get more than 50 percent of units under the programme, because the sellers are happy to do it.”
Based on Anil, the Express Programme had not been about financial investment but technological innovations in structure. Any seller that has been given Gold or Silver grading by Flipkart, with daily order volume higher than 10, can be on boarded under this system.
With Flipkart intending for revenues, the e-commerce market frontrunner has been making no stone unchecked. After gaining a 70 percent market share in fashion category through its alliance with Myntra and Jabong, Flipkart has also declared its purpose to go into the grocery industry soon.
The Express Programme will certainly strengthen the game against Amazon Prime. Flipkart’s target is to cover 75 percent of units beneath the programme by June this year.