Striving for a “better web”, Google proudly announced on Thursday that it has cleaned up as many as 2.3 billion bad ads that violated its advertisement policies and were found to be misleading and inappropriate.
In Google’s “2018 Bad Ads Report” launched on Friday, the internet giant mentioned that with a rate of 6 million bad ads banned each day, they had blocked a total of 2.3 billion bad advertisements in past one year. The cleaning drive falls in line with Google’s “commitment to create a healthy and sustainable advertising ecosystem that works for everyone “. By removing malicious advertisements, Google ensures that the ads server their purpose of being able to connect with its user for relevant businesses, products and services – and not bad ad experiences.
Like every year, the “Bad Ads Report” for this year lists out a couple of measures taken by the company to remove misleading ads on its platform. The first would be introduction of 31 new advertisement policies under the Policy Manager in Google Ads to “give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads”. Advertisers can use these policies are guidelines and the policies can make sure that there is no ad abuse in form of third-party tech support, ticket resellers, cryptocurrency, etc.
The second step taken by Google was to not just remove the 2.3 billion bad ads, but also go behind bad advertiser accounts including those of publishers and developers – and deactivate them. As a result, over 734,000 publishers and app developers were terminated from the Google ad network; and also, advertising rights were withdrawn from 1.5 million apps and 28 million webpages in 2018 alone. Google says that it will “continue to tackle these issues, because as new trends and online experiences emerge, so do new scams and bad actors.”