Google is undoubtedly by far the world’s no. 1 search engine as it provides most relevant search results when it comes to searching for any type of text, images or videos. The good news is that now Google will be implementing new ways to make search results for finding tabular data also more relevant.
This new search technique by Google is bound to prove highly useful for news organizations across the world as now they are increasingly using data tables for providing news information but it is difficult to find such tabular information easily on the web. Not just news organizations, it is bound to be a helpful technique for students, teachers, researchers, businessmen and all the millions Google users wanting to find detailed information on a topic in a tabular format.
“Based on feedback from 30 of the top data journalists in the world, we identified an opportunity to improve how tabular data appears in Google Search and in doing so make it easier for all people to find the data they’re looking for,” Simon Rogers, Data Editor at Google News Lab said in a blog post on Tuesday. News organisations which publish data in the form of tables will be able to add additional structured data to make the data set parts of the page easier to identify for using them in relevant Search features. They add the structured data to their existing HTML of a page, which means that news organisations can still control how their tables are presented to readers, Rogers said.
ProPublica, which happens to be one of Google’s partners, has been testing the new search feature for quite some time in its interactive databases. “As a news organization that is focused on having real-world impact, it’s very much in our mission to give people information at the point of need. If we can make the data we’ve worked hard to collect and prepare available to people at the very moment when they’re researching a big life decision, and thereby help them make the best decision they can, it’s an absolute no-brainer for us. And the code is trivial to add”, Scott Klein, Deputy Managing Editor of ProPublica was quoted as saying by Google’s official blog post.