Remaining the default search engine for billions of Apple iPhone users’ Safari might cost Google a $9 billion (about Rs. 65,000 crores) for the year 2018 and it might keep going up in future.
While Google has been Apple Safari browser’s default search engine since 2013, it has been almost a year since Apple’s friendly virtual assistant Siri ditched Bing as its default search engine and started direct search results powered by Google – rooting existence of Google in Apple world. Google paid about $1 billion in year 2013 and 2014 to remain Apple Safari browser’s default search engine. But it swelled up to $3 billion (Rs 21,750 crores) in 2017 and Google is likely to pay a whooping amount of $9 billion (Rs 65,000 crores) just to remain Apple iPhone’s default search engine for the Safari browser in year 2018.
A financial analyst at Goldman Sachs claims that with this pace, the amount that Google pays to Apple could go up to $12 billion (about Rs. 87,000 crores) in 2019. That is what it takes to be a search engine for Apple. However, it is not a cost that Apple demands, rather, it is based on the number of searches that users on Apple’s platform originate from Siri or within the Safari browser – so it is basically a bill that Google pays out. And, it is believed that Apple is one of the largest source traffic acquisition for Google and gives out the maximum revenue, besides Google’s own browsers.
And with the continuously staggering sale of iPhones and other Apple products each year, the company is an obvious source of huge revenue – and all the money that Google pays is an investment. With new flagship launches like the iPhone XS, iPhone XS Plus and iPhone XR, Apple and its software products are likely to see maximum sales in days to come.