Instagram added another “Nametag” feature that will allow finding and adding friends “in real life” to users’ Instagram follower list by searching it through nametag scans without having to remember their names – another Snapchat-ish feature by the Facebook owned pictorial social-media platform.

Instagram has globally revealed new nametags, which are basically calling cards that can be scanned and then be used to find and follow people you meet in the flesh on Instagram, without any of the hassle of searching. ‘Nametag’ is a customisable identification card that allows people to find your Instagram profile when it’s scanned. Your nametag is uniquely yours and makes it quick and fun to add people and accounts you discover in person,” the photo-messaging app wrote in a blog-post late on Thursday.

The new feature is made available worldwide for both Android and iOS users from Friday. As this is a customisable feature, users will be able to add colours, emojis and selfies with different stickers and create an identification card of their own. “To scan someone’s nametag, you can either swipe right into the camera, hover over the nametag and hold down on your screen, or enter the camera by tapping ‘Scan a nametag’ when viewing your own,” the post added. Moreover, it will also be possible for the users to share their nametag with their friends by the way of text messaging not only in Instagram but also over other platforms like Facebook and WhatsApp. It is very much likely that this new feature will help in adding to the popularity of this famous photo messaging app.