Make in India is carving out its way far up to Latin America and some of the European countries with the home-grown motorcycles and are in high-demand in these regions.
Imports of India made motorcycles under the Make in India project are at high in the Caribbean and Latin America and is making an approximate business of $504.70 million to India, the 2018 survey reports. Colombia, Argentina, Mexico, Guatemala, and Peru are five uppermost customer countries to India. Bajaj Auto and TVS Motor are pumping-up India’s global motorcycle exports. The business is thriving as the companies are refreshing their inventory with new models of every genre to gratify the riders. The 50-250 cc powered locomotives make up 85% of consumers while 250-500 cc with 12% and above them with only 3%.
The export of 6,18,316 units to LAC countries in 2018, Colombia was the highest importer of 50-250 cc bikes, constituting 35% of total exports made by India. Bajaj Auto has laid the foundation stone of its manufacturing unit in Mexico with an annual capacity of 50 thousand units. TVS Motor recently launched 3 models in Peru. Hero Motor Corp is also staging its entry in Brazil and Mexico with ethanol-based fuel engines. Royal Enfield also, with its roots in Colombia and Brazil, took up Argentina’s heavy motorcycle market.
Keeping in mind the rough terrain of India, the companies design the motorcycles which ultimately is a high build quality machine for other countries when compared to India. The almost stock Bajaj Dominar 400 proved this when 3 riders from India, Deepak Kamath, Avinash PS, and Deepak Gupta stretched their journey through 15 countries of 3 continents, far up to Antarctica, on this bike. Their 51 thousand km journey proves that India made motorcycles are of superior build and is the main reason for its import in international markets.