Known for engineering perfect automobiles, Mercedes Benz has perfectly engineered an ideal fashion gala – celebrating designer pieces for all sizes and skins, during Mercedes Benz Fashion Week at Mall of Africa in Midrand, Johannesburg, on Saturday.
Beauty comes in all shapes, sizes and colours – that is what exactly must be celebrated; but unfortunately, this ethic has been buried deep under the burden of beauty stereotypes which are too unreal to represent the real beauties. I mean how often do you find ladies who can fit into those teeny-tiny designer dresses sized 32? Fashion industry has unknowingly (or knowingly) faded away the authenticity of real women in real life, but not at the Mercedes Benz Fashion Week 2017 in Johannesburg.
Fashion designer label Ruff Tung came up with designer pieces for all sizes during the show and said that its ethos is to ‘celebrate and reflect authentic women which has evolved to be more size inclusive’. Ruff Tung has always been known for its bold colours and prints, and this show was no different. Traditionally, models with dress size 32 are found ramping at runways, but at MBFW, models ranging from size 32 to 42 adored the ramp with their glam. A team of models ranging from 32, 36, 38, 40 and 42 walked on ramp with bold statement colours and prints turned into kimono, twist detailing and jumpsuits as focal points.
The designers kept in mind that every woman should be able to enjoy the luxury of exclusive fashion and there are millions of women out there, waiting to stuff their wardrobes with designer clothes of their sizes. With that purpose at MBFW, there were blacks, whites, coloured, tanned, tall, short, petite as well as curvy ladies on runway – breaking all the so-called stereotypes of fashion, the fashion show displayed true narrative of fashion, global culture and more importantly – real women.