The Indian chapter of MG Motor has tied-up commercially with Adobe to pop-in user-friendly end-to-end digital solution platform in India for better user experience, just ahead of its SUV launch in the country.
MG Motors believe that the collaboration with Adobe as an initiative of its digital alteration tactics to endure developing and incorporating a mutual platform, including its brand and dealers’ website and the company’s digital screens. Adobe Analytics will assisting a creative personalized customer experience for MG India users and leverage the insights through the brand-customer synergy. Based on Google study, most of the mass rely on an online search before purchasing the car, Rajeev Chaba, President & MD, MG India, quotes it compelling for the company to facilitate its customers with a seamless digital interaction.
MG Motor also aims to excel its sales and with Adobe on-board their goal is to monitor the customer’s intentions on buying, up to their final purchase. Kulmeet Bawa, MD, Adobe South Asia, highlights the importance of digital marketing and customer-brand bonding saying, “This industry has an array of objectives, including appealing to a wide audience, establishing a deeper customer connection, and truly standing out from the pack”. The second quarter of the year will mark the launch of MG India SUV Hector.
The other models that are in line for the India launch are MG RX5, MG ERX5 and MG GS. With the launch of SUV Hector, the company’s partnership with Myles, a ride sharing and car subscription company, will allow it to leverage Myles’ existing network, spanned to 21 cities. Furthermore, the company will also lend cars on basis of subscriptions as per agreement with Myles.