The Randstad Employer Brand Research (REBR) 2018 survey suggests that tech-giant Microsoft India is India’s most attractive employer brand, followed by ecommerce major Amazon India and Hindustan Unilever to make to the best three of the top 10 employer brands included in the list this year.
A leading human resources service provider Randstad has rolled out the annual Randstad Employer Brand Research (REBR) 2018 list which enlists the most attractive employer brands in the country, based on multi-factor driven surveys. Randstad conducts surveys based on the reviews and preferences given by random group of people and this year’s most attractive employer brand in India sums up to the tech giant Microsoft India. The second rank is scored by Amazon India, which is followed by Hindustan Unilever to be top three of the list of top 10 most attractive employer brands in India.
The list also includes other brands like IBM India, ITC Group, Larsen & Toubro, Mercedes-Benz India, Samsung India, Sony India and Tata Consultancy Services. For sectorial specific employment attractive brands, the list included Tata Consultancy Services for IT, Larsen & Toubro for Infrastructure & Construction and Hindustan Unilever for FMCG. The survey takes a step further into surveying and found that the top three sectors that are preferred by youth to work in includes – IT & ITeS cited by 69 per cent of respondents, followed by Automotive and Retail & FMCG.
Interestingly, the survey shows that among Indian employees and jobseekers, salary and employment benefits still remains to be the top-driving factor among India. Work-life balance, job security, career progression and strong management are the other influencing factors for the Indian workforce. Besides this, job security proved to be the top driving factor for 45% people who wanted to stay with the company they were currently working with. For employers, providing career growth work opportunities is a great asset through which they can save as much as 43% of the workforce that is leaving the organisation for the very reason.