Wake up shopaholics, the first of its kind in India shopping festival hosted by Mumbai is about to start from this Friday, that is from 12 January to 31 January – and the rule is to stay open 24×7 – yep, all day long, all day night for 20 days.

The Mumbai Shopping Festival is right on the corners and if you are a shopaholic, or just a fan of night outings, it is the perfect event for you – look no further. Hosted by the Maharashtra Tourism Development Corporation (MTDC), the Mumbai Shopping festival will be a world class event, perfectly in line with the Dubai Shopping festival. The idea is to let shops stay open 24×7 and setting up night markets in three non-residential areas across Mumbai. There was much debate about letting shops stay open 24×7 but the administration has finally settled down with realisation that this event will benefit the city. The night markets will be set up on 13th and 14th Jan at Jio Gardens in BKC, on 19th and 20th Jan at Mindspace in Malad and on 26th and 27th in Powai.

Let me tell you, it is not just about shopping; in fact, it will give an all-rounder experience with something for everyone – including different entertainment events, shopping outlets and food, of course. There will be dedicated area just for food trucks which will let all the foodies enjoy national, international, desi and fusion flavours. Performances of various artists are planned in various locations like Crawford Market, Worli Seaface, Bandra Bandstand, Shivaji Park, Goregaon, Talav Pali Thane, Kalyan, Juhu beach, Vashi railway station, Kharghar and Kandivli besides other places. The ‘Colour Run’ – which has been conducted in more than 60 cities across the world, will make its debut in Mumbai at Jio Gardens in BKC on January 14th. Besides, there will also be several lucky draw prizes for shoppers who run up bills over Rs 500.

Promoted by hashtag #Mumbuykar, this will be the biggest shopping and tourism events planned by the Maharashtra Tourism Development Corporation (MTDC) in recent times. The Mumbai festival will highlight the facets of Mumbai and ensure that there is something for everyone and not just shoppers in the shopping fiesta. With the first of its kind event matching up with international shopping festivals held at Singapore and Dubai, MTDC hopes that it will attract more tourists to the city and boost tourism economy of Mumbai as well as Maharashtra.