Consumer will be no more overcharged by multiplexes, airports and malls in the form of luxurious service levied on basic products like pack of snacks, soft drinks and water bottles. A new law from government will be effective from January 1, 2018.

Amendments to the Legal Metrology (Packaged Commodities) Rules, 2011, on Thursday under which dual prices will be controlled and strictly prohibited in the new rule. It will be permitted on very special case for short time.

Besides this, now you will not be misunderstood or misguided by what is printed on label as government has also focused the printing in its new law. ‘best before’, ‘date of manufacturing’, ‘name of producer’ should be visible clear enough for customer.

Additionally, the same law will be applied to medical devices and E-Commerce business also where stents, valve, orthopaedic implants, syringe and tools for operations under the drugs category should be visible clearly to consumer at a time of purchase.

At present, there is no standard pricing mechanism for these type of products and customer is easily convinced to pay for double or more, in many cases. Many manufacturers fail to describe such an important description in readable form, hence consumer satisfaction ratio contrasts at good level.

Provisions regarding declarations on food products have been harmonised with labelling regulations under the Food Safety & Standards Act, 2006. These amendments will be effective from January 1, 2018.

Question is, what if it is immediately applicable? But, government is giving manufacturer, an enough time to apply changes without disrupting their system. E-Commerce players have to display the same content in easily readable form with utmost customer support. Barcode and QR coding has been allowed on voluntary basis by the ministry.