Discussing smartphone prices is probably the best thing to do (okay, not really), but it matters to quite a mass, so here we are. Nokia has launched its premium smartphone – Nokia 8, with a surprising price tag! And it isn’t slightly overpriced like its predecessors, in fact it almost kills the cost competition.

Earlier this year, Nokia launched its new Android phones in India, and they got the pricing ‘almost’ right – making them slightly over priced. But that is reasonable too, afterall Nokia has the name and the reputation for its command on premium quality – a rather trustable one. With that in mind, the expected price prior to launch of Nokia 8 was about Rs 45,000. But it has been launched in India and the phone is not Rs 45,000, or even at Rs 39,999, but at a disruptive price of Rs 36,999! And the phone is pretty good, doesn’t feel like a cheap imitation from a brand licensee; there’s true Nokia blood flowing through its veins.

For some context, that’s a premium flagship Nokia phone priced lower than competing options from Sony, LG and HTC, and just Rs 4,000 more expensive than the Rs 32,999 6GB/64GB OnePlus 5. Well, that’s surprising. But if you think about it, there are some big factors that do justify that pricing – for starters, the brand is trying to re-establish its lost identity in Indian market. And the second point is that the Nokia 8 is incredibly late to the game. 2017’s flagship smartphones are already here and well established. Nokia’s offering, while on par with devices such as the OnePlus 5, HTC U11, Samsung Galaxy S8 and LG G6, is at least a quarter late. There is no better way to make a mark at such a stage than aggressive pricing.

And third one is just my flighty opinion, which I suppose many might have – that Nokia 8 doesn’t really feel special enough, you know? Sure it has some interesting features like the dual-camera setup, ‘bothie’ pictures, an assurance of quick firmware updates and OZO Audio voice recording. Then there’s the Qualcomm Snapdragon 835 SoC, 4GB of RAM, 64GB of internal storage, a fingerprint sensor and splash resistance. Everything sounds good and makes Nokia 8 a good smartphone. But is there anything great? I don’t see it. Hence the most practical one – the price. Hence proved, the prices aren’t aggressive, instead it is pretty realistic and sensible from Nokia to get back into the game.