After seven months of hard research, Yepme is all set to spread its network in the whole country in upcoming 3 years.
If this physical stores started performing well in short time, then it is believed that company will generate 75% more revenue that at present.
The size of store will be around 750-1200 sq. ft. and will be spread through franchise route. Not only the retail outlet, it will be also utilised as warehouses to enhance the deliveries for online orders in the respective area.
Gurgaon origin Yepme is working to make the brand as ‘affordable’ when compared to its rival Myntra, running under the roof of Flipkart. The major focus of company will be covering Tier II cities like Haldwani and Hapur in Uttar Pradesh and Jawali in Himachal Pradesh.
Yepme Chief Executive Vivek Gaur said that the smaller towns are ideal and have huge market for fashion retailing business. He also expressed his concern over good brands availability in Tier II city, said that it is not easily available and we are engaged in grabbing those opportunities as fast as possible.
From Rs 299 to Rs 899, it will offer fast fashion by challenging local brand prices. However, best brands are not available in smaller markets so there is minimal appearance of it in retailer’s stock.
Yepme, which actually started out as an on-line fashion collector offering a variety of private labels and branded attire, right now has about 27 stores, primarily franchise outlets, across metro and modest cities. It has additionally been evaluating the foreign markets and set up a subsidiary, Yepme UK, around five months ago. It has started selling its products on UK-based asos.com.