Baba Ramdev-led company Patanjali known for its Ayurveda-inspired products ranging from medicine, cosmetics, and food items and now, Patanjali is planning to introduce more agriculture and farming based products.
After taking over the market of foreign companies in India, and entering the dairy sector by launching cow milk and milk-based dairy products last month, Patanjali is now expanding its realms by focusing on the agriculture and food processing sector. Ramdev Baba believes that agriculture has a wide scope and Patanjali would work in the same segment, which is why they “would encourage organic farming and we are going to bring many products based on it. We are also working on food processing and we will make our efforts in this”.
So, the days are near that you will see agricultural, farm-based and processed food items straight from farms and labelled as Patanjali in the local market. Besides that, Patanjali is also focusing on the solar sector and is also planning to launch a clothing brand named ‘Paridhan’. On being asked about Ruchi Soya firm, Baba Ramdev said that Patanjali was in the long-drawn battle Adani Wilmar to acquire the debt-ridden firm Ruchi Soya. But, Adani Wilmar bid the highest offer of Rs. 6,000 crore while Patanjali offered Rs. 5,700 crore to acquire Ruchi Soya firm.
While the matter is pending with the court (NCLT Mumbai) and yet to be looked into, Patanjali is making ground-breaking sales records. In the financial year 2016-17, Patanjali recorded a turnover of 10,561 crores, which is nearly 111% growth compared to the previous financial year. With the launching of new products and new brands, Patanjali is likely to grow more profits and shut the foreigner companies which were taking over the Indian market.