Baba Ramdev-led Ayurveda healthcare and daily-use product manufacturer Patanjali plans to partner with eight leading online stores and ecommerce websites including Amazon, Flipkart, Paytm Mall, 1MG, Bigbasket, Grofers, Shopclues and Snapdeal to enroot its presence in the market with massive online forays.
Patanjali, known for its “swadeshi” Ayurveda inspired products has a prominent presence in the offline retail markets – one can often find entire aisles in malls and supermarkets dedicated to Patanjali products. Done and dusted with the physical market, the Haridwar based company lead by Baba Ramdev seems to have huge online forays on mind. As per reports, the Ayurvedic line is likely to partner with eight major ecommerce websites and aggregators – Amazon, Flipkart, Paytm Mall, 1MG, BigBasket, Grofers, Shopclues and Snapdeal – to give itself a major push in the e-market.
On January 16, the company has scheduled a function and has invited representatives of all the online retail companies along with its founder Ramdev and MD Acharya Balkrishna. While pre-reporting to PTI about the upcoming function, Patanjali spokesperson S K Tijarawala said, “We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point. This would change the scenario of whole FMCG trade through online”.
While some Patanjali products are already available online, the company now plans to place everything in a systematic order so that it can be easily found by consumers and hence, can be reached to a wider consumer base. Seems like eventually, a desi initiative is giving tough time to already prominent FMCG product manufacturers like Hindustan Lever and it will only add to the competition with Patanjali’s entry in online market. Besides FMCG, Patanjali is also present in the education and healthcare marker; and has recently announced a new solar equipment manufacturing venture. With a turnover of Rs 10,500 Crore, Patanjali has seen massive growth and expects a twofold growth in upcoming fiscal year.