Prabhas, who exhibited his acting expertise on screen with the ‘Baahubali’ franchise, is actually a phenomenon that several brands wish to be associated with.

It really is known that the 37-year-old star committed 5 years of his career entirely to Baahubali, exactly what remains unidentified is the fact that he forgets about brand endorsements worth Rs 18 crore that came his way throughout the filming for the magnum opus.

Prabhas, who has been an established name down South, was approached because of the brands which range from attire, shoes to fitness and FMCG products, nevertheless, the actor held his ground.

Recently, director SS Rajamouli expressed his appreciation at Prabhas’ dedication to the bigger than life war drama.

The film-maker shared that even through the times during the financial lows, Prabhas decided to stay true to his commitment to Baahubali.

Rajamouli had said, “Prabhas had three consecutive hits and producers kept running after him with money but he only focused on Baahubali. But Prabhas had not received his due payment for Baahubali and having not signed up any other work for 5 years; he was almost without any money! It was his single-minded focus on the movie that he instructed his manager not to demand anything from producers and take anything they give.”

The director added, “There was a time when he (Prabhas) was stressed for money. However, even at that point of time, he did not accept other offers that came knocking at his door.”

While all of those other members of the cast juggled multiple projects and work, it was Prabhas who turned down some other work that could deviate his focus from Baahubali.

Praising Prabhas, Rajamouli added, “The whole film ‘Baahubali’ was possible because of Prabhas, who being a lead actor in the south film industry, believed in this project and gave five years of his life to the film. I don’t think anybody can get so much involved in the project with that kind of passion, time and commitment.”

The movie has entered Rs 1000 crore mark at the global Box Office across all languages and continues its winning spree across the world.

Currently, Prabhas is within the US for a month-long holiday. The actor has recently signed his next project, still another larger than life big ticket trilingual film, Saaho.

Prabhas will start shooting for his next in July.

Meanwhile, the actor, who is also getting Bollywood offers from top directors and production houses, is taking time and energy to see the scripts.