One of the largest cinema chains in India, Priya Village Roadshow, shortly called as PVR cinema celebrates World Disability Day by launching the Accessible Cinema Program for specially-abled people, that will make PVR theatres more accessible to those with disabilities.
Founded back in 1997 by Priya Exhibitors Private Limited of India and Village Roadshow Company of Australia, PVR has become the most popular cinema chain in India over years. After researching and looking into statistics of who visits the cinema halls, PVR concluded that it is normal for normal people to go out and enjoy movies at theatres, but theatres are usually unapproachable for people with disabilities – especially those with mobility issue. They also found that more than 70 percent of people with disability have issues with mobility and hence, decided to make their cinemas accessible for specially abled people.
On 3rd December, World Disability Day, PVR cinema announced “Accessible Cinema Program” under which, they will make their cinemas halls wheel-chair friendly, so that people having issues with mobility can come and enjoy the shows like any normal individual. For people with visual impairment, PVR has partnered with Brajma Intelligent Systems Pvt. Ltd, which will offer audio description with the help of XL Cinema app available for Android and iOS platforms. And for those having a hearing impairment, the first show after 6 pm, will play with the subtitles, so that people with hearing disability can understand while watching.
The implementation of entire Accessible Cinema Program in India will need an expenditure of around 4 crores to improve their 50 theatres in 30 cities and equip cinema halls with infrastructure that is accessible to all the people with mobility, hearing and visual impairment. The plan is to equip all of their cinemas with these facilities, but the first phase will equip 50 out of 132 cinemas in India and the second phase in the first quarter of the next financial year which might also equip cinema halls with serving the disabled people.