The Arab Fashion Council (AFC) has announced today that Riyadh will be hosting the first official fashion week taking place in the Kingdom of Saudi Arabia – the Arab Fashion Week 2018, Riyadh.

Ever since Saudi Crown Prince Mohammad bin Salman has come to power, he has been leading a reformation drive in the conservative kingdom and relieve the country from its dependence on oil and also, developing an atmosphere that empowers women. The prince has allowed women to drive cars, attend social gatherings like football matches, allowed women to start business without the need of permission from her male-caretakers (mehram) and even allowed female tourists above 25 to travel to Saudi Arabia without mehram. In latest development, the Arab Fashion Council, which is world’s largest non-profit fashion council representing 22 Arab nations, announced that Riyadh will host the country’s first ever fashion show.

The Arab Fashion Week Riyadh will be held from 26th March to 31st March 2018 at the iconic and modern Apex Complex in Riyadh. The Honorary President of AFC’s regional office in Riyadh, Saudi Princess Noura Bint Faisal Al Saud said, “The first Arab Fashion Week in Riyadh will be more than a world-class event, it is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade. This is a new era that we are witnessing, an era where “only dreamers are welcome to join.”

The fashion week will be held in line with international fashion pageants like those in Paris and Milan and the twice-yearly Arab Fashion Week will provide exclusive see-now-buy-now collections and pre-collections. Considering the country’s strict dressing laws, the fashion show could be expected to be having a modest dress code, but whatever it is, it will be a revolutionary event for Saudi Arabia, the country which has some of the strictest conservative laws across the world.