During the annual F8 conference, Facebook revealed its plans to introduce a Facebook dating feature for its social media platform users and it has been reported that they have initiated internal testing of their “dating project”. We even have sneak-peek into this new “venture” of social-media giant that it is.
In a bid to take a jibe over dating apps like Tinder and Bumble, Facebook might be preparing to launch a new dating feature for millions of people all over the world. Keeping up with the claims made at F8 conference, Facebook has reportedly begun the testing its dating project internally with employees. App researcher Jane Manchun Wong found evidence that Facebook is testing the dating feature among its employees. Currently, the social media giant has opted to dogfooding of the dating product so that it can be end-to-end tested to ensure a bug-free and user friendly experience.
The dogfooding of Facebook dating product is completely voluntary and they are asked to use fake data for their dating profiles with an intention to delete it before official launch. The social media giant later confirmed the dating product is in testing within the main Facebook app but declined to comment further. However, deriving from what Mark Zuckerberg said during F8 conference, the dating feature won’t suggest matches between friends, but would show which other single people were attending events near the user – almost like a mash-up of Tinder and WeChat. Perhaps, we even got a glimpse of how Facebook Dating could look, as shared by Jane Manchun Wong.
Jane Manchun Wong posted the beta pages on Twitter (Image Source:Supplied)
The layout looks more like a traditional dating website rather than something where one can just swipe to thousands of profiles. Perhaps, Facebook Dating could be more of a “mature vibe” feature for people interested in serious relationships rather than just quick hook-ups like Tinder. Wong says that the new feature might also have something called “Conversation Starter” to help users break the ice between people who just met virtually. Facebook seems to have a lot on its checklist to serve, before it gets into the wilds.