Patanjali Ayurved is getting ready to launch Divya Jal packaged drinking water sourced from the foothills of the Himalayas country wide over north India.
The company will make Divya Jal accessible across the country finished the following three to a half year, said Ramdev’s spokesperson, S.K. Tijarawala. The sales focus for 2018-19 is Rs1,000 crore.
The Lucknow factory is equipped for bottling 1,00,000 litres of water in a day. The spokesperson said that the company may search for outside contracts and joint ventures later on when the volume develops. He, in any case, did not mention Divya Jal’s MRP.
Other than Patanjali, NourishCo, a joint wander between Tata assemble firm Tata Global Beverages Ltd. what’s more, PepsiCo India Holdings Pvt. Ltd., likewise claims to offer drinking water sourced from the foothills of the Himalayas.
Bisleri, a brand claimed by Mumbai-based businessman Ramesh Chauhan’s Bisleri International Pvt. Ltd drives the bottled water market with an expected 24% esteem share. Other key brands incorporate Aquafina, marketed by American food and beverages company PepsiCo Inc, and Kinley, sold by American beverages producer Coca-Cola Co.
In June 2016, the Food Safety and Standards Authority of India (FSSAI) raised worries about quality and safety of packaged drinking water sold in the nation as a greater part of the bottling units did not have freedom from the regulator.
Patanjali Ayurved revealed sales of Rs 10,561 crore in the year to 31 March, right around five times its 2014-15 sales of Rs 2,006 crore. It means to cross Rs 20,000-25,000 crore in sales by 31 March 2018, Ramdev said on 4 May.
With fast extension in the item distribution, Patanjali will likewise start the sale of branded apparel for men, women and kids under the brand name Paridhan, from April 2018.