Get ready to enjoy your favourite melodies via yet another international music streaming platform – Spotify, which is planning to launch in India soon, finally – as a part of their launch plan in some of the biggest markets across the world.
On the very fine ‘Investor Day’ event held in New York, Spotify CEO Daniel Ek made a very fine announcement which will finally end the wait for music lovers in desiland. Talking about big launch plans this year, Daniel announced that Spotify will soon launch in India as a part of their plans to expand the company’s footprint and launch its music streaming services in some of the biggest markets. At the event, Daniel said, “We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture.”
The exact plans or dates about the big launch has not been revealed by the company yet, but Spotify is scheduled to go public with the announcement on April 3. With huge presence in 65 countries across the globe and over 159 million users, which include 71 million premium subscribers – the company will make a grandiose entry into Indian market. As awaited as it has been for people of India, Spotify will dive into already saturated pool and face stiff competition against giants like Apple Music, Amazon Prime Music, Gaana, Google Play Music, Hungama, and Saavn.
Working on the plans already, Spotify had confirmed that it already has about 308 employees in aggregate in India and 20 other countries which include Australia, Brazil, Belgium, Singapore, Spain, and Turkey among others at the end of 2017. For Spotify to stand in the stiff competition, the key would be the subscription tag – because it is a well-known fact that India is price driven country. To sustain and gain a significant share, Spotify will require to bring a good catalogue of music to India with the inclusion of a host of localized content and it needs price it competitively with other music streaming players.