Fashion has hit headlines for world’s most conservative nation – Saudi Arabia as designers from all over Europe and Saudi Arabia gathered up to make the Arab Fashion Week dream come true at Riyadh’s Ritz-Carlton Hotel.

Fashionable Arabian dark-haired beauties and blonde European models, designers from the Gulf nations including Saudi Arabia and Eastern Europe like – Jean Paul Gaultier and Roberto Cavalli were in the gold-trimmed halls of Riyadh’s Ritz-Carlton Hotel to attend Saudi Arabia’s first ever fashion week. Makeup artists, organisers and models found themselves preparing to become the part of the event and said that they were surprised the event was taking place in the deeply conservative Muslim kingdom. The Arab Fashion Week, Riyadh has actually been listed as an internationally recognised fashion week alongside Paris and Milan.

The inaugural ceremony of the week-long fashion event in Riyadh was attended by Princess Noura Bint Faisal Al-Saud, the honorary president of the Arab Fashion Council in Riyadh – joined by designers, influencers, and industry insiders from Ukraine to Lebanon. The historic event highlighted fashion apparels from the kingdom’s own Arwa Banawi, whose The Suitable Woman line is adored by fashionistas across the region, and Mashael Alrajhi, the eponymous gender-inclusive label of a rarely-seen Saudi sheikha. And designers are offering see-now-buy-now collections and pre-collections for people to be able to buy their favourite fashion pieces.

However, Saudi Arabia is still a country of its own rules and unlike the same show in Dubai, the fashion week in Riyadh comes with some restrictions. During the fashions show, camera were not allowed and attendees remain women-only – but it is still a huge leap for the ultraconservative nation. All the attendees are expected to wear abayas – loose-fitting, full-length robes symbolic of piety. This is a beig development for Saudi Arbia, opening up many gates for the country.

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