You know when companies say ‘Customer is king’? Well, when it comes to Bentley, customer can literally be a king because the newly launched Bentley Continental GT is nothing less than an epitome at its best; or a superstar, or a sportsman. And look how beautiful the new Continental GT is!!

The new Bentley Continental GT which made its debut appearance at Frankfurt Motor Show 2017, replacing the previous Continental GT version. So when it comes to replacing one of the most successful ever products, more than 70,000 sold since Bentley’s VW-aided rebirth – you can imagine that the stakes were on the high side. The new Continental GT most assuredly doesn’t throw the baby out with the bathwater and if its design suggests a reassuring aesthetic continuum, then that’s all part of the plan. But so is a dramatic overhaul of the Continental’s USP – in terms of its dynamics, the technology that underpins it, and the imagination that’s gone into this British (but German-engineered) luxury totem.

Design is the principal differentiator at this end of the game. Getting the proportions right on a new car, and breaking-in a revised design language, isn’t easy, and you only get one chance at making a first impression. Thankfully, the new Continental GT is a winner out of the box, while keeping faith with the design cues that defined the outgoing car: propulsive rear wheel-arches, subtle window graphics and the big, borderline-bling front grille and lights. OK, so it’s at its best riding on the optional 23in alloy wheels and though it looks lower and meaner, it’s actually the same height and a fraction wider than before. But the wheelbase has been extended to enhance the Continental’s presence, charisma and sheer expensiveness, all without scaring the horses. External reference points include fighter jets, the Shard and a crystal tumbler of whisky. Unusual design co-ordinates, these, but intriguing.

The rest of the Continental backs up the promise made by the visuals and visual intricacy. There’s a new chassis – lighter and stiffer – and the twin-turbo, 6.0-litre W12 engine has been reworked to deliver more power (626bhp) and be more efficient. Its suspension uses a 48-volt electrical system – similar to the one in the Bentayga SUV – so it’ll ride serenely but also handle in a way that virtually eliminates body roll. The car’s architecture is related to the hardware used by Porsche, so this generation of Continental should feel lighter and nimbler than before. And fast: 207mph top speed, 0-62mph in 3.7 seconds.

The new Continental GT which made its debut at 2017 Frankfurt Motor Show encapsulates the desire to innovate as well as celebrate Bentley heritage and take the Bentley ownership experience to the next, unparalleled level.