Relentlessly trying to resolve the problem of fake news spreading, WhatsApp has launched a new measure to fight rumour by starting radio campaigns to spread awareness and debunk the issue.

Amid controversies with the Indian government over the spread of fake news and rumours, WhatsApp – the internet-based messaging app is continuously trying to resolve the issue. Not wanting to jeopardise its service provisions in its largest market, WhatsApp claims that they have joined hands with All India Radio (AIR) and will air radio campaigns to crack down the spread of rumours on its platform by spreading awareness. The radio campaigns will prove to be a savage for Facebook-owned messenger after facing criticism from the Indian government for not doing enough to resolve rumour circulation.

It has been confirmed that the radio campaign will start from today and will be aired across 46 Hindi radio stations of the AIR. The focus will be on states with more mob-lynching incidents like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan, UP and Uttarakhand. Initially, the campaign will be conducted in Hindi, but they are planning for releasing the same content in other regional languages over the next few weeks. Entire campaign will be handled by WhatsApp and its partner for the mission New Delhi-based Digital Empowerment Foundation (DEF) that will focus on releasing the message on network of over 30,000 grassroots community members in seven states.

The radio campaigns will be conducted through the entire week and create awareness about misinformation circulated on the platform. Instructions will be given in form of 30 second audio snippets with the main message of “mil kar mitaayein afwaahon ka bazar” (let’s together eradicate the rumours in the market). The campaign will encourage people to verify authenticity of messages before forwarding them to others and also urge them to report such content.