Prasoon Joshi turned out to be more noticeable in the wake of penning songs for films like Fanaa, Rang De Basanti, Black, Delhi 6 and Bhaag Milkha Bhaag. On Friday, he replaced Pahlaj Nihalani as CBFC boss.

Joshi will serve as CBFC Chairperson for a time of three years, as indicated by an order issued by the Information and Broadcasting Ministry on Friday.

Born in Uttarakhand’s Almora, the 45-year-old poet and screenwriter is an effective promotion man. A science graduate, Joshi began his career with Ogilvy and Mather and went ahead to wind up noticeably the executive vice-president of McCann-Erickson.

He started composing lyrics in 1999 with Bhopal Express, yet his enormous break in films accompanied the song Kaun dagar, kaun shehar in Rajkumar Santoshi’s 2001 film Lajja. As a flexible writer, he has numerous critical jingles that are appreciable enough.

In the mean time, Filmmaker Vivek Agnihotri, who has been selected as a member of censor board, told about the basic changes in the government-named body which direct all motion pictures before they are released in India.

Prasoon Joshi, who won the Padma Shri in 2015, is one of the film industry’s driving lyricists and screenwriters. The prominent adman-lyricist has twice won the National Award For Best Lyrics for “Maa” in Taare Zameen Par (2008) and ‘Bolo Na’ in Chittagong (2013).

He has likewise composed the lyrics for Prime Minister Narendra Modi’s anthem for the Swachh Bharat Abhiyan and furthermore has films like Rang De Basanti and Neerja in his collection.

Joshi said on his appointment, “Bearing responsibility and doing my best has been my endeavour. I have believed that right and responsibilities are better served with a constructive contribution. One hopes to make a positive difference with the guidance and support of respected minds. Good intent is the best beginning.”