The very popular video streaming search engine YouTube is a go-to search spot, thanks to zillions of videos that can be streamed for free. To make the user experience more premium, YouTube is planning to make YouTube Originals available for free, for all – which will allow free streaming of original TV series and movies, but with ad support.
Recently, YouTube had launched the YouTube Premium subscription, and users can stream YouTube Original series and movies exclusively for the subscribers. The Premium subscription also supports ad-free videos on all YouTube videos, and also came with additional fancy features like allowing videos to play in the background while one uses other apps. The YouTube Premium option is available to subscribe in 29 countries across the world, however, not in India yet, but we hope to be on the list.
In a bid to take user experience to a whole new level, YouTube is planning to make YouTube Originals be available to their “freemium” users by making YouTube Originals available for all users – but with ad support like regular standard YouTube. The purpose behind this decision was to widen the audience of YouTube Originals, and make more content available to all the viewers – with or without paid subscriptions. So now, one might not need YouTube Premium subscription was to watch the YouTube Originals, but in that case, we will have to wait till 2019 and also bear advertisements.
Stating that, a YouTube Spokesperson said, “As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad supported to meet the growing demand of a more global fan base”. The statement continued, “This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”